Market Appeal operates as a lean command unit led by two directors with over a decade of experience delivering national and regional programs in communications, gender, youth engagement, and community development.
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Our core team handles:
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Program design and strategy
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Stakeholder coordination and communication
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Governance, reporting, and accountability
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To execute at scale, we activate:
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A vetted network of practitioners across Jamaica and the wider Caribbean
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Delivery partners with established community teams
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This structure allows us to move quickly, maintain accountability, and protect standards under pressure.
Rapid Stabilization Support Program
These components are apart of the design, execution and is the underlying goals of our program.
Communication & Outreach
We support official messaging and community stabilization through clear, culturally fluent communication that people trust.
This includes our Aftermath Communication & Screening (Face-to-Face Model) for direct engagement in affected communities.
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What we deliver:​
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In-person community visits and listening sessions after crisis or major events
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Psychosocial screening and referral for youth, caregivers, and vulnerable households
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Rapid insight capture on fear levels, needs, tensions, and misinformation
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Field pulse briefs: summaries of what communities are saying, needing, and their concerns.
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Outcome: Reduced misinformation, restored community confidence, and actionable guidance for national response and recovery.
Economic Protection
We design and implement interventions that stabilize vulnerable individuals and households affected by economic or social disruption.
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We prioritize:
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Women who sustain households and micro-enterprises
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Farmers affected by income loss, climate impacts, or disrupted supply chains
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Out-of-school youth who are not earning
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Elderly persons without reliable family support
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Displaced families and newly unstable households
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What we deliver:
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Identification and onboarding of affected groups
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Stabilization pathways combining:
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Livelihood continuity and micro-enterprise support
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Emergency income or resource access
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Linkage to social protection and partner programs
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Monitoring and reporting: who was supported, how, and with what outcomes
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Outcome: Immediate, measurable protection for people under stress — preserving dignity, reducing risk, and supporting recovery.
Priority Groups
These groups are the social infrastructure of the Caribbean. The people who keep families functioning, communities calm, and informal economies alive. By protecting them first, Market Appeal ensures stabilization efforts reach the heart of society, where recovery actually begins.
Youth and caregivers in need of psychosocial support
Every economic crisis is also an emotional one.
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Youth and caregivers face anxiety, trauma, and uncertainty that undermine productivity and parenting.
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Integrating psychosocial screening and referral ensures interventions are human-centered, not just financial.
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This approach protects long-term wellbeing and improves program retention.
Development Rationale: WHO and UNICEF regional frameworks both emphasize mental health as a determinant of economic resilience.
Women who sustain households and micro-enterprises
This demographic anchors Jamaica’s social and economic stability.
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They are often primary breadwinners and caregivers, balancing informal work, childcare, and elder care.
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Economic shocks (loss of clients, disrupted supply chains, inflation) hit them first and hardest, threatening entire households.
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Supporting them prevents cascading effects — when these women are stable, families, schools, and communities remain stable.
Development Rationale: Investing in women has the highest multiplier effect on household welfare and child outcomes across Caribbean data sets.
Out-of-school Youth
They represent both an immediate social vulnerability and a long-term development risk.
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Without structured engagement or income, this group faces heightened exposure to violence, exploitation, and mental-health strain.
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Many are outside formal programs and therefore invisible to existing interventions.
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Providing psychosocial and livelihood pathways re-integrates them into productive life, reducing instability and social cost.
Development Rationale: The ILO and CARICOM youth assessments identify this group as the highest-priority target for employment and resilience programming.
Elderly persons
They are among the least visible yet most affected in crises.
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Many live alone on fixed or irregular incomes.
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They often miss official information, especially when communication is digital-first.
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Ensuring they are reached, screened, and supported reduces isolation and health deterioration.
Development Rationale: Social protection systems across the region highlight this population as a core gap in community-level resilience.
Displaced families and newly unstable households
Economic or environmental disruption can rapidly destabilize previously secure families.
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Sudden income loss, relocation, or disaster impacts can trigger multi-layered vulnerabilities — housing, schooling, nutrition, and mental health.
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Early engagement prevents chronic poverty and dependence.
Development Rationale: Quick stabilization of displaced households lowers long-term relief costs and helps maintain community cohesion.
Farmers
Farmers are vital to Jamaica’s food security, rural economies, and community stability — yet they remain highly vulnerable to economic and environmental shocks.
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Many operate small-scale or informal farms, without consistent access to financing, insurance, or modern technologies.
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Climate-related events, supply-chain interruptions, or social unrest can rapidly erode their income and productivity.
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When farmers lose stability, food supply, rural employment, and local economies decline, leading to broader social risk.
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Targeted protection and communication help them maintain operations, access recovery resources, and reduce rural-to-urban displacement pressures.
Development Rationale: Supporting farmers safeguards national food systems, community employment, and rural resilience, making them an essential component of any stabilization strategy.